Project: ux research
Improving Skyscanner's booking experience & conversation rate via
AI & hyper-personalization
Workflow
Survey
Interviews
Analysis
Usability Testing
Synthesis
Team
Lauren Chagaris
Ilana Holmes
Timeline
2023-2024
6 Weeks
Methodologies
Competitive/SWOT Analysis
Survey
Interviews
Usability Test
Affinity Mapping
Metrics
Business metrics
Revenue growth
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversation rate
Users
User Engagement
Customer Satisfaction (CSAT)
Onboarding time
Net Promoter Score (NPS)
Metrics
Business metrics
Revenue growth
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversation rate
Users
User Engagement
Customer Satisfaction (CSAT)
Onboarding time
Net Promoter Score (NPS)
Metrics
Business metrics
Revenue growth
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversation rate
Users
User Engagement
Customer Satisfaction (CSAT)
Onboarding time
Net Promoter Score (NPS)
Research Interviews
I conducted research interviews… and this is why.
Research Interviews
I conducted research interviews… and this is why.
Research Interviews
I conducted research interviews… and this is why.
Synthesis
I conducted research interviews… and this is why.
Synthesis
I conducted research interviews… and this is why.
Synthesis
I conducted research interviews… and this is why.
Design
I conducted research interviews… and this is why.
Design
I conducted research interviews… and this is why.
Design
I conducted research interviews… and this is why.
Validate
I conducted research interviews… and this is why.
Validate
I conducted research interviews… and this is why.
Validate
I conducted research interviews… and this is why.
UX Design Work Samples
I've curated a gallery of my latest Product Design case studies to showcase my workflow.
Product Design
Masterly: An iOS app providing the opportunity to hire an expert or tutor in an instant to learn any subject
UI Design
MintFI/RE: A responsive web app bridging finance, its community, and education
UX Research
Skyscanner: Implementing hyper-personilized experiences to improve the conversion rate
UX Design Work Samples
I've curated a gallery of my latest Product Design case studies to showcase my workflow.
Product Design
Masterly: An iOS app providing the opportunity to hire an expert or tutor in an instant to learn any subject
UI Design
MintFI/RE: A responsive web app bridging finance, its community, and education
UX Research
Skyscanner: Implementing hyper-personilized experiences to improve the conversion rate
UX Design Work Samples
I've curated a gallery of my latest Product Design case studies to showcase my workflow.
Product Design
Masterly: An iOS app providing the opportunity to hire an expert or tutor in an instant to learn any subject
UI Design
MintFI/RE: A responsive web app bridging finance, its community, and education
UX Research
Skyscanner: Implementing hyper-personilized experiences to improve the conversion rate
Lauren Demi Chagaris
Thanks!
Thanks for taking the time to view my portfolio. Feedback is welcomed and greatly appreciated.
Let's inspire each other
& build something.
laurendemi.design@gmail.com
Lauren Demi Chagaris
Thanks!
Thanks for taking the time to view my portfolio. Feedback is welcomed and greatly appreciated.
Let's inspire each other & build something.
laurendemi.design@gmail.com